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How media sources distort Americans’ understanding of reality
Below are five charts on where Americans get their news, how Americans differ by their preferred news source, and how this contributes to different understandings of reality
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The cost of living crisis continues to grip consumers despite easing inflation
In the sixth edition of the Ipsos Cost of Living Monitor, fewer think interest rates and inflation will rise.
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Ipsos 2024 U.S. National Election Survey – May 2024
Information and news silos are the unspoken primary drivers of this election
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Americans still want vacations, but will we take them?
Two in three Americans plan to take an overnight trip by car this summer, and half plan to take a domestic plane trip this summer, according to the Ipsos Consumer Tracker. But our data from past years shows people may not follow through with it.
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Here's what Americans cared most about this year
Americans said they cared about natural disasters more than pop culture events, according to a year of asking people what they know about vs. what they care about for the Ipsos Care-o-Meter.
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Ipsos explains how businesses can prepare for electoral uncertainty in 2024 and beyond
The presidential election comes with high stakes for businesses. In the newest Insights to Activate series release, experts from Ipsos, Ford and Regeneron explain how your brand can navigate those risks.
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How much of an impact could the war in Gaza have on the election?
Below are five charts on inflation, the war in Gaza and what these two issues might mean for the 2024 election
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Ipsos Equalities Index 2024
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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New York Times – Ipsos Election Poll Wording Experiment
Question order in election surveys potentially impacts perceived performance of 3rd party candidates
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How brands (and their ads) can survive election season
Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.