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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Most Americans say it is inappropriate to discuss a woman’s prime years on TV
Yet a majority agree with a recent statement that a woman is in her prime in her 20s, 30s, and maybe 40s
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Americans divided on whether "woke" is a compliment or insult
A new USA Today/Ipsos poll finds that most Americans consider “wokeness” to be an awareness of injustices, not a reason to police others’ words
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker March 2023
President Biden's approval rating remains low, and a two-thirds believe the country is headed in the wrong direction.
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Insights and solutions to help you be more inclusive
Ipsos is committed to helping organizations create more inclusive products and services and communicate in a way that better recognizes, engages and represents all women.
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Exploring the nuances: How Gen Z females differ in behaviors and values
A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
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Four in five Americans have a favorable opinion of social workers
New National Association of Social Workers survey conducted by Ipsos also finds that social workers improve the situations of those that receive services from them
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Short Form Videos: Tips for Brands & Advertisers
Listen in as we share new research insights exploring consumer usage and attitudes, as well as tips for brands on ways to grow engagement.
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Half of Americans say stronger safety measures could’ve prevented East Palestine disaster
New Ipsos poll, provided exclusively to USA Today, also finds that most say national political figures touring a disaster site does not have much impact
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Three in five Americans have been the victim of a digital crime
While Americans are aware of safe practices online, many do not put them into practice.