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Rushin' To The Finish For The 2014 Winter Games
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader
Technology Expert Trish Dorsey Joins Ipsos' Loyalty Research and Consulting Team
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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.