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More parents are saving for college—and they’re saving more money
Chicago, IL- Sallie Mae and Ipsos released the sixth edition of How America Saves for College on September 28, 2016. The study finds that more families are saving for college in 2016 than in the prior three years of How America Saves for College. Fifty-seven percent of parents reported saving—up 9 percentage points from 2015. The average amount parents have saved for college is also up, at $16,380.
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Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect
Half (51%) of American Families with Children Under 12 Say They Consume Content Together on a Shared Platform in the Same Room
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Families Spent Less Out-of-Pocket Last Year, Tapped More Scholarships and Grants, Says 'How America Pays for College 2016'
Families Making College More Affordable: Students Attending School In-State, Starting at Community Colleges, Working While in School, Living At Home, Accelerating Coursework
Bachelor's Degree is the New Norm: 90 Percent of Families With College Students Expect At Least A Bachelor's and More Than 50 Percent Expect a Graduate Degree -
Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone
Ipsos Study Finds Higher Viewership and Advertising Recall Among Viewers of TV and Music Choice VOD Service Compared to TV Only
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One in Three (35%) Americans Say Nobody Taught Them about Investing
Most (87%) Believe that Financial Literacy Should be Taught in Schools
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Paradise Lost: Increasing Pessimism among Middle Class White Americans
Washington, D.C. — Over the last 20 years, White Americans have become increasingly less likely to believe that they are materially better off than their parents. This notion is of course a fundamental tenet of the American Dream.
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Ipsos Appoints New Leader of Millennials, Kids & Family Center of Excellence
Janet Oak Brings More Than 15 Years of Experience in Research and Brand Strategy