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AP/TV Guide Poll: Katie Couric Heads To Evening News As Poll Shows Viewers Prefer Her In The Morning

Corporate Reputation: Connecting Fantasies With Reality

Ipsos Unravels Customer Satisfaction And Retention History, Mythology, And Reality

AP/Ipsos Poll: More Than Half Open To Allowing Illegal Immigrants To Enter Temporary Worker Program

Consumer Habits are Hard to Break--Even Good Ones

Success Factors in Launching Highly Innovative Products

Advertising in 10 Seconds or Less

Getting to the Root of Innovation Part 1 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 1 of 2 View part 2

Getting to the Root of Innovation Part 2 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 2 of 2 View part 1

Internet Adoption Slowing - But Dependence On It Continues To Grow

Though Global Online Population Growth Slowed In 2005, Access To And Application Of The Internet Continues To Evolve Rapidly According To Ipsos Insight's Latest The Face of the Web Study

AP/Ipsos Poll: Watch Your Mouth! Americans See Profanity Getting Worse

Ipsos ASI Appoints Presidents

Advertising Research Specialists Announce New Regional Division Management Team