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Is Changing Your Package Worth the Cost?

Measuring Incremental Sales from a New Package Design Prior to Launch

Straight-Talking Market Research Veteran `Tells It Like It Is'

Mary Kaye O'Brien Joins Ipsos to Lead Seattle-Based MR Practice

RBC CASH Index: U.S. Consumer Confidence Weak, But Ticks Up Slightly

Innovation Lessons from Prior Recessions

Financial Services: Take Segmentation to the Next Level

Updated for 2009!

For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out

While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector

Securing Rapid Results with AdPulse

Navigating Through Turbulent Times: The People Side of Change

How Expensive Is Your Product Perceived to Be?

Why You Should Be Measuring Expensiveness If You're Not Already

Great Brand Research in Store