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Ipsos Is On The Move In Chicagoland

Company Centralizes Sister Companies For Better Service And Greater Efficiencies To Clients

CuervoNation Survey Of U.S. Calls For Julia Roberts And David Letterman To Make Romantic Connection

Fourth of July Survey Also Finds Cruise/Kidman Breakup `Most Explosive,' Barrymore/ Leno Most `Independent Spirit,' Lopez/Affleck at Risk to Split

Expected Growth of Broadband Low, Unless New Initiatives Are Taken

Reducing Cost Would Make Some Dial-Up Users Switch to Broadband

But Large Numbers See No Need For Broadband

Direct-to-Consumer Advertising

Making It Count

Building Brand Equity Through Advertising

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TURFing Your Way to Successful New Product Introductions

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Making Products Psychologically Fulfilling

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Smoothing the Path of the Broadband Wagon

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Smoothing the Path of the Broadband Wagon