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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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How news consumption impacts views of the pandemic
Where Americans primarily source their news holds surprising implications for how they perceive COVID.
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Ipsos Core Political : Presidential Approval Tracker (02/16/2022)
This week’s Ipsos’ Core Political illustrates President Biden’s waning support among Republicans and independents on specific issues as his overall approval rating stands at 44% this week.
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Reader’s Digest Reveals 2022 Most Trusted Brands
The Trusted Brand winners for Home and Family products, as well as Health and Wellness brands
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Americans appreciate the benefits of the tech industry, but express concerns about social media
Two Ipsos surveys investigate impressions of the tech sector, possible solutions to the problems the industry faces, and how partisanship impacts both.
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What Tech Executives Should Know in Today’s Polarized Society
The positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what you can do about that.
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American voters overwhelmingly support policies to reduce single-use plastic
Americans report being more likely to vote for a candidate who supports these policies.
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No way forward
Weariness with COVID is baked in at this point, but there is little consensus on how the nation should move forward.
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Americans support a diplomatic boycott of the Winter Olympics
COVID is not the only reason why this year’s games are different.
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Ipsos Core Political : Presidential Approval Tracker (02/03/2022)
Over half of Americans report disapproval of Joe Biden’s presidential performance