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Nearly one in three Americans have stopped purchasing from a company due to politics
New Axios/Ipsos/CLYDE survey finds a bare majority indicate they may stop spending if they disagreed with a brand's stance on politics, but fewer report actually doing so
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Ipsos achieves ISO 20252:2019 certification
Accomplishment reflects dedication to the highest research standards
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Natalie Kinney to lead Ipsos’ Market Strategy & Understanding team in the U.S.
As head of Ipsos’ Market Strategy & Understanding (MSU) practice in the U.S., Kinney will empower clients with the data, insights and intelligence they need to make confident decisions
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How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
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[WEBINAR] Know the New America: Growth Audiences
Join us for a dynamic conversation with leaders in corporate reputation, marketing, and social impact as we triangulate insights on bringing more expansive understanding in the workplace and the marketplace today.
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GLAAD Pride Survey 2025
Ipsos conducted a survey for GLAAD concerning perceptions around Pride month.
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How Ipsos helps brands connect with customers and consumers in the New America
Do you know where your business stands? Here’s how we help professionals who work with customers and consumers.
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Reuters/Ipsos Issues Survey May 2025
The latest Reuters/Ipsos survey highlights broad support for vaccines and mixed views on handling of illegal immigration.
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May 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Continues to Decline as Current and Investment Indices Fall Sharply