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After Four Weeks Of Decline, CASH Index Holds Steady In Early June

Concerns About Personal Finances And The Future State Of Local Economies Drive Decline Throughout Month Of May

Expected Growth of Broadband Low, Unless New Initiatives Are Taken

Reducing Cost Would Make Some Dial-Up Users Switch to Broadband

But Large Numbers See No Need For Broadband

Direct-to-Consumer Advertising

Making It Count

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Smoothing the Path of the Broadband Wagon

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Smoothing the Path of the Broadband Wagon

For Book Buyers, What's Old Is New Again

Discount Hungry U.S. Consumers Spent More Than $530 million On Used Books During 2002, Ipsos BookTrends Reveals

Optimism Wanes After War In Iraq; Ipsos CASH Index Returns To Downward Trend Of Pre-War Period

Concerns About Personal Finances And The Future State Of Local Economies Drive Drop Throughout Month Of May