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`Gradual Greening' of U.S. Tech Consumers

Green Increasingly Top of Mind for Consumers, but Awareness on Specifics Vague

RBC CASH Index: U.S. consumer confidence bounces back in October but remains fragile

New Advertising Research Solution Assesses `Connection' Between Consumers and Brand Messages

Ipsos ASI Launches Next*Connect Research Solution; Ensures Advertising Investments Deliver Even In Toughest of Times

Discussions in Retail, Part 2: Through the Eyes of the Consumer

RBC CASH Index: Dog days: U.S. consumer sentiment flat at summer's end, according to RBC IndexPositive economic news and rising markets driving improved consumer confidence, but Jobs Index remains low

"Value" Tops Shopping Lists in the Aisles of Consumer Packaged Goods Consumption

Taste Important in Food Decisions, Convenience in Household and Personal Products Decisions

RBC CASH Index: U.S. consumer sentiment rebounds from summer doldrums, according to RBC IndexDeclining expectations for the future drive drop in confidence

Positive economic news and rising markets driving improved consumer confidence, but Jobs Index remains low

Qualitative Pleads "Not Guilty" to Advertising Manslaughter

Asking Cool Questions: Using Online Custom Panels to Engage Teens in Marketing Research

Winning the War Against Private Label Brands

The war between national brands and private label brands is heating up.