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Which Custom Panel is Right for You: Branded Customer Community or Blind Specialty Panel?

Straight-Talking Market Research Veteran `Tells It Like It Is'

Mary Kaye O'Brien Joins Ipsos to Lead Seattle-Based MR Practice

Traditional Media Sparks Online Information Gathering and Word of Mouth by Digital Influencers

Ipsos/MS&L Survey Uncovers Drivers of Digital Influence and Reveals How Information Is Shared Online

Pharmaceutical Conference Explores New Frontiers for Brand Optimization

Ipsos Healthcare Researchers to Share New Modeling Techniques at Industry Conference

Caution: Understand the Potential of the Market Before You Enter

Gauging the Potential of New Consumer Goods Products Based on Market Permeability

IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers

Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases

Amazon and Rhapsody Show Strong Gains in Digital Music Market While iTunes Remains Dominant

5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category

Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future

Talking to America Part III: Americans Choose McCain (50%) over Obama (40%) to Keep America Strong in the World

Talking to America - Part 1: In the Eyes of Americans, Obama Leads McCain in the Ability to Manage the Economy (48% to 35%), Seen as the Most Influential Voting Issue

Pioneering Expert In Tech Market Research Bats For Ipsos

Brian Smith Takes On A Senior Role At Ipsos MediaCT In North America