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Six in Ten Americans Between the Ages of 45-60 Have Their Important Financial and Insurance Information Documented
Washington, DC – When it comes to documenting important financial account and insurance information, six in ten Americans between the ages of 45 – 60 say that they have done this (60%) – on par with other demographic groups included in the survey (LGBT 61%, African Americans 58%, Hispanics 56%). According to the recent online survey conducted by Ipsos on behalf of MassMutual, respondents are most likely to trust their spouse or significant other (58%) with access to this information in the event of an emergency, while about one in five (19%) prefer to trust their children with this information. Roughly one in ten have given access to this information to a brother or sister (9%), while very few say that they have a special friend (3%), a financial advisory (1%), or some other person (5%) who knows how to access that information in the event of an emergency. Another 5% say that they have not yet selected a person to share this information with.
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Six in Ten Americans Say a Personalized, Handwritten Note Helps Enhance a Gift, Making it Stand Out
Washington, DC – When it comes to receiving or giving a gift, roughly six in ten (58%) Americans say that a personalized, hand-written note helps to make the gift stand out, according to a recent online survey conducted by Ipsos on behalf of Cramer- Krasselt. Just under half of those surveyed also believe that the quality of the presentation (45%) and the quality of gift wrapping (44%) is also a major factor in helping make a gift special, while two in five (38%) say the same about the ribbon used. The use of a gift tag (25%) and the quality of the box (23%) are seen as making gifts stand out by roughly a quarter of all respondents, and 20% feel that the use of a gift topper can help make a gift stand out whether giving or receiving something special.
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Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect
Half (51%) of American Families with Children Under 12 Say They Consume Content Together on a Shared Platform in the Same Room
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Housing Affordability a Key Issue for Six in Ten Americans
Three Quarters More Likely to Support a Political Candidate Who Made Housing Affordability a
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For Those Under the Age of 55, Music Is Found to Be Just as Motivating as Coffee On a Typical Monday
Music Significantly More Likely to Motivate Millennials Who Feel They Have Little Motivation
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Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone
Ipsos Study Finds Higher Viewership and Advertising Recall Among Viewers of TV and Music Choice VOD Service Compared to TV Only
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One in Three (35%) Americans Say Nobody Taught Them about Investing
Most (87%) Believe that Financial Literacy Should be Taught in Schools