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Celebrity Ads That Sell

CSM & M: Customer Satisfaction Measurement and Management

AP/Ipsos Poll: Most Say They Want A Vacation Trip This Summer; Hawaii The Most Popular Dream Destination

Blogs Now Seen By Readers As Influential Media Source

Three In Ten Online Americans Claim That They Have Read A Blog

AP/Ipsos Poll: Most Want U.S. Senate To Take An Assertive Role In Examining Judge Nominees; Lean Toward Conservative Judges

AP/Ipsos CASH Index: Consumer Confidence Sinks Over The Past Month

AP/Ipsos Poll: Most People Not Ready To Forfeit Any Social Security Benefits To Help Poor

AP/Ipsos Poll: Midwesterners View Economy As Nation's Top Problem; For Westerners, It's War

Is Direct To Consumer Advertising Putting More Americans At Risk?

Despite The Recent Heavy Scrutiny, Consumers Continue To Support Rx Advertising, According To The Latest Ipsos Survey

AP/AOL Poll: More Than Half Of Americans Say They Expect High Energy Prices To Cause Financial Hardships