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MDVIP/Ipsos Primary Care Physicians Survey 2024
Survey shows stressful conditions often negatively impact physicians' lives and ability to care for themselves
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How influencers could become brands’ most valuable media
Ryan Detert, CEO of the influencer marketplace platform Influential, breaks down the evolving landscape of influencer marketing, the shift from mass celebrity to niches, and what AI means for audiences and creators.
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How pro product reviews retain trust in the era of influencers
Evan Silverman of America's Test Kitchen explains why hands-on testing and professional reviews remain crucial for building consumer trust in an evolving consumer landscape. Photo: America’s Test Kitchen/Kevin White
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What brands need to know before bringing AI assistants to e-commerce
As AI customer assistants become more prevalent, what do brands need to know to ensure they deliver on their promise? Ipsos’ Maura Howley explains how CX testing and transparency will be more essential than ever.
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Future Jobs to Be Done
A changing world will influence Americans’ wants and needs? Ipsos Strategy3’s Matt Palmer considers one potential task that tomorrow’s brands and businesses will need to account for.
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Americans are bracing for tariffs. Here’s what businesses need to know.
Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Americans want to live healthier in 2025. Here’s what that looks like, from alcohol to exercise
Americans’ resolutions for 2025 revolve around health. But what that means to them varies by age.
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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.