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Implications: Where the opportunities are for…
What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.
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How AI could revolutionize how we connect with and care for our pets
John McHale, inventor of the Shazam band, thinks AI-powered pet collars could change the ways pets and people communicate and care for each other. Here’s how — and why.
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Shifts: How will our relationship with pets inform purchase behaviors?
Ipsos Strategy3’s Matt Palmer considers the forces shaping the human-pet bond and how it could evolve in the years to come.
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How pet parents are shaping the future of the pet business and beyond
Pet ownership is transforming society. Discover how evolving human-animal bonds will reshape industries, urban living and social norms in an increasingly pet-centric future.
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Medallia Experience Conference
Join Ipsos at the Medallia Experience Conference to hear CX experts share actionable insights and best practices.
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Emerging Trends Shaping Higher Education: A Look Back on Insights from 2024
As we embark on the new year, we reflect upon the educational trends observed this past year, as reported by current and prospective students
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Where Americans stand on AI
Below are five charts on where Americans stand on AI and where public opinion on AI stands to change
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Ipsos establishes Technology, Media, and Telecom practice to help global brands innovate and grow faster
Jamie Stenziano, veteran advisor to global tech and media brands, to serve as executive vice president and head of the TMT practice
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B2B 2025 Buyer Journey Trends
Revisit our webinar to hear select findings from our upcoming 2025 B2B Buyer Trends report, based on a survey and discussions with the Ipsos Business Insights Collective.
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Ipsos Op-Ed: Trump 2.0: Populism's Ultimate Test in American Governance
Ipsos op-ed: Trump 2.0 represents a bold experiment in aligning governance with unfiltered public sentiment. A look at what history teaches us about this exercise and how that might define Trump’s second term.