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The High Price of Customer Satisfaction
Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.
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Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction
Timothy Keiningham and Alexander Buoye Published in MIT Sloan Management Review
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Consumers in 13 European Countries Reject EU-Proposed Cap on Bank Fees
65% Say it Would Make Using Bank Cards Worse for Consumers; 82% Believe Retailers Would Increase Profits But Not Pass Savings On to Consumers
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Consumers in 13 European Countries Reject EU-Proposed Cap on Bank Fees
65% Say it Would Make Using Bank Cards Worse for Consumers; 82% Believe Retailers Would Increase Profits But Not Pass Savings On to Consumers
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CES 2014 LinkedIn Insights
Earlier this month, Ipsos MediaCT's Steve Kraus, SVP & Chief Insights Officer co-hosted an exclusive event with LinkedIn during CES in Las Vegas, during which we revealed new insights about how affluent consumers use technology and purchase consumer electronics.
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Case Studies For Innovation In The Financial Services Sector
At Ipsos, we are focused on the innovation of our Financial Services clients.
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Over the Top: How Next Generation Devices Are Showing Us the Future
Innovation in TV is nothing new these days. There are constant rumors of change - Apple will reinvent the TV set, Netflix will be included on set-top boxes - but hidden among the plethora of new devices that are currently out on the market, we can see some tantalizing glimpses of how we will use our TVs in the future.
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A Dialogue about Socialogue: What Global Consumers Are Thinking
For the past two years, we've been producing a weekly study of global consumer attitudes, behaviors, and values on a variety of topics relevant to our world. We call it Socialogue and you should think of it as a global snapshot of some of the issues and questions you are facing with your brands. From marketing to social media, from pricing to technology, from shopping habits to what motivates their shopping habits, Socialogue offers a quick litmus test on consumers in over twenty of the largest markets in the world.