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Why corporate principles matter in a post-truth era
Between polarization and misinformation, today’s brands face a complex reputational landscape. But actions still speak louder than words, says Ipsos’ Jason McGrath.
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How brands can take smarter creative risks in a changing world
In a fast-moving marketing and branding landscape, the greatest risk can be playing it safe, says Sam Shepherd, chief creative officer for Uncommon Creative Studio.
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Why brands need to know their consumers’ values — and their own
In order to navigate challenges without having an identity crisis, brands must know themselves and their customers, says Ipsos’ Sarah Feldman.
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What brands should know about the future adrenaline economy
Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, and everyone in between.
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How understanding consumers’ risk tolerance can drive engagement
People try to take calculated risks — but that doesn’t mean they do their math the same way. Ipsos’ Nathan Rosenstein looks explains why brands should understand the behavioral science behind uncertainty.
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Future Jobs to Be Done
As the risks people face change, so do their needs. Ipsos Strategy3’s Sophie Washington considers the products and offers that will serve tomorrow’s consumers.
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An economic meltdown is the doomsday Americans fear the most. Here’s why
One in five list climate change as the catastrophe they are most worried about, according to new polling from the Ipsos Consumer Tracker. One in four pick World War III. Fully a third say a total economic collapse in the U.S. is what keeps them up at night.
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Ipsos Global Consumer Confidence Index Election Tracker: March 2024
A monthly overview of consumer sentiment in countries holding elections in 2024
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The Patient Perspective: Evaluating Time and Treatment While Living with Metastatic Breast Cancer
The results of this research demonstrate the time-burden on ER+, HER2- mBC patients and their loved ones when going to receive care and the potential difficulty of care when an IM injection is part of their treatment plan.
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One in four current undergraduate students are at risk of not completing college
Finances, changes in motivation, and mental health are the top reasons at risk students have considered leaving school according to Sallie Mae/Ipsos polling