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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.
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[WEBINAR] Insights for Activating the Purchasing Journey
Please join us as Ipsos’ Jesse Itzkowitz, Chief Behavioral Scientist, and Brendan Light, Head of Shopper Insights, share insights and techniques for researching, developing, and implementing a human-first, science-based strategy for activating the purchasing journey.
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Citizen Cannes: How three key factors shape creative, brand and global success
Join us in Cannes on 21st June
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[WEBINAR] How to predict, measure and optimize the success of your brand
In this session, WSJ Bestselling author and UCLA adjunct Emmanuel Probst will share the key learning outcomes form his new book Assemblage – The Art and Science of Brand Transformation.
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Best in class neuroscience research case studies
Two Ipsos case studies have been included in the 2023 NMSBA Neuromarketing Yearbook – take a look.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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How convenience stores can maintain loyalty in today’s market
Convenience stores and gas retailers must look to deliver on newer expectations, such as providing hand sanitizing stations throughout the retail, fuel dispensing and transition areas.
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Three key learnings on luxury and sustainability
Discover the three key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.