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[RECORDING] Sustainable Brands: The CMO + CSO Power Partnership
Hear practical insights on how these two roles are increasingly collaborating to meet rising stakeholder expectations, drive long-term value, and connect authentically with consumers.
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How TikTok is Changing the Game for Sports Engagement
In the ever-evolving world of digital media, TikTok stands out as a dynamic platform revolutionizing sports engagement.
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Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
Findings of the fourth edition of the Ipsos LGBT+ Pride Report
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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If AI use at work is growing, we don't know it.
Workplaces are using AI at the same rates they were a year ago, according to the Ipsos Consumer Tracker.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Nearly one in three Americans have stopped purchasing from a company due to politics
New Axios/Ipsos/CLYDE survey finds a bare majority indicate they may stop spending if they disagreed with a brand's stance on politics, but fewer report actually doing so
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Natalie Kinney to lead Ipsos’ Market Strategy & Understanding team in the U.S.
As head of Ipsos’ Market Strategy & Understanding (MSU) practice in the U.S., Kinney will empower clients with the data, insights and intelligence they need to make confident decisions
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Brands and Politics
Below are five charts on institutional distrust, the impact of words, and how Americans feel about brands and Pride Month
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How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
positioning and creative evaluation.