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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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How navigating transportation shifts will steer tomorrow’s economy
How Americans get from point A to point B matters for the entire economy. What the Future editor Matt Carmichael looks at the forces that will shape transportation tomorrow, from the economics of automotive manufacturing to car culture.
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What auto insurance tells us about the future of America’s car culture
Demographic, cultural and generational shifts alike are reshaping Americans’ relationship with cars. Allstate’s Katie Irey discusses what that means for tomorrow’s drivers, passengers and insurers.
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Growing Your Brand Through Societal Impact
Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.
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Americans accept the election results even if some are unhappy with the outcome
New Reuters/Ipsos poll finds most Americans believe Trump will order mass deportation of people in country illegally
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Harris and Trump are locked in tight race with 1 day before election
Biden’s approval rating is just 37% among all Americans
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Less than a week before Election Day, the presidential election is in a dead heat
New ABC News/Ipsos polling finds most likely voters are dissatisfied with their choices for president
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Americans’ perceptions of election security vary by primary media source
New Ipsos poll also finds media source divides Americans’ views on who will win the election
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Most Americans are prepared to accept the election results as legitimate
ABC News/Ipsos: Most think Harris will accept election results, fewer say the same of Trump