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Significant racial disparities exist in knowing someone who has died from COVID-19
New ABC News/Ipsos poll shows few overall know someone who has died from the coronavirus, but racial gaps persist
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U.S. consumer sentiment rebounds slightly. . . again
Consumer confidence remains significantly higher than during the Great Recession; support for reopening the economy is growing
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How America Plans for Post- secondary Education
The newest Sallie Mae/Ipsos study finds that higher education plans remain unchanged for the majority of high school families despite challenges introduced by COVID-19
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[WEBINAR] Reopen Restaurants with Confidence: Ensuring Customers Feel Safe
Whether dine-in or carryout in the new environment, QSR and Fast Casual brands must take steps to ensure consumers feel safe when visiting their restaurants.
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Most Americans Agree that Keeping Up with COVID-19 News is Overwhelming
Latest Newsy/Ipsos poll shows that less Americans now are watching news more often than they typically would when compared to previous weeks
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Reopen with Confidence: Ensuring Consumers Feel Safe
Revisit our broadcast featuring highlights from our Health and Safety Attitudes and Attributes Survey, and tips for reopening your business while managing brand reputation.
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U.S. consumer sentiment not improving despite lockdown easing
Poor jobs climate is driving down confidence; three quarters of Americans feel less comfortable making major purchases
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More Important Now for Brands to Demonstrate Empathy amid the Coronavirus Pandemic
New PepsiCo Beverages North America-Ipsos poll shows that a brand's response to the pandemic will impact shopping intentions for more than half of Americans
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Quarter of Americans Likely to Attend a Sporting Game In Person Right Now
A new FiveThirtyEight/Ipsos poll shows that Americans would feel most comfortable attending a sporting game in person if there was a COVID-19 vaccine.