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Sustainability Unwrapped: Lessons & Leaders in Sustainable Packaging
Revisit our webinar exploring the potential of consumers’ sustainability perceptions to transform packaging appeal.
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[RECORDING] Equality Lounge: SXSW 2024
We are especially honored to be joining the Equality Lounge @ SXSW where the agenda will focus on International Women’s Day and Women’s History Month celebrations.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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People are worried about the misuse of AI, but they trust it more than humans
Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.
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Gas prices are falling, and people are starting to notice
Gas prices are down over the last year, but more than half of Americans (56%) still erroneously think prices are going up, according to the Ipsos Consumer Tracker.
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The 2024 U.S. presidential election outcome is highly uncertain
Read Ipsos' analysis of the election and how to navigate the uncertainty around it
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Most Americans are dissatisfied with their choices for president
Reuters/Ipsos polling finds most, regardless of party, are tired of seeing the same candidates for president and want someone new
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[WEBINAR] Truth, Beauty, and Justice: AI in 2024
Join us on February 27th and come with your questions! This is the AI session you do not want to miss.
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.