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Half (52%) Globally Care About Brands' Environmental Efforts but Only Four in Ten (38%) Willing to Pay More

Global Respondents Visit Three Types of Websites Most Frequently: Search Engines (74%), Social Networking (64%) and Email Portals (55%)

Early Bird Gets the Worm: Only a Minority of Global Respondents (37%) Would Rather Wait for Something to Catch On Before Trying It

You Get What You Pay For: Nearly Half (45%) of Global Citizens Will Switch Brands For One Believed to be Higher Quality, Even if Price is Higher

Time is Money: Majority (84%) in 25 Countries Would Rather Search for a Good Deal than Pay More for a Quick Purchase

Four in Ten (42%) of Those in 24 Countries Say Social Media is Important to Them: Half (50%) of Those Under the Age of 35

Men, Women, and Media: United by Media, Divided By Content

When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.

Hiding Behind a Virtual Pen: Four in Ten (43%) Globally Say Things in Text or Email They Would Not Say Voice-to-Voice or Person-to-Person

U.S. Public Perspectives: Conventional, Online and Social Media Use

With more people going online every day, media consumption habits have undeniably changed. But, has a shift towards digital replaced traditional mediums such as television and radio?

Not Just a Phone: Six in Ten (61%) Call Most Often While Three in Ten (32%) Text and 7% Email When Communicating by Phone