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`How America Pays for College' Study Reveals Shifts in Reasons for Attending College: From Aspirational to Practical
Families Take Cost-Savings Measures, Increasingly Rely on Grants and Scholarships
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Betty White Is America's Favorite and Most Trusted Personality, and the Most Prone to Driving Brand Purchase
Survey Shows Maturity Makes Celebrities More Effective Brand Endorsers
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For the First Time, Fantasy Sports Play Tops 35 Million North American Players
Nearly One in Five Males Have Participated in Fantasy Sports in the Past Year
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Concept and Idea Testing Just Got Faster!
Ipsos Vantis Increases KPI Reporting Speed to 1 Week in its "Vantis Concepts" Offering
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Ipsos Understanding UnLtd. Reinvents Market Research Reporting
QualTV Delivers the Real Scoop on Market Research Reports
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Hispanics Nearly Universally Acknowledge the Importance of Firefighters Regarding the Safety of their Communities
Yet they Tend to Underestimate How Many of these Firefighters Serve on a Volunteer Basis
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Ipsos Applauds Client Wins at ARF 2011 David Ogilvy Awards
Clients of Ipsos Take Home Two Gold and Three Silver at Annual ARF Awards