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Because Swipe is Twice as Engaging
In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.
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Thomson Reuters Launches Monthly Ipsos Global Primary Consumer Sentiment Index
Consumer confidence survey delivers sentiment data across 24 key global markets, providing financial institutions, private business, and government bodies with the broadest and most comprehensive measure of current and anticipated sentiment and spending
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Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.
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Saving With Lower Gas Prices?
According to a recent Ipsos Public Affairs eNations omnibus study conducted in January 2015, one-third (36%) of Americans felt they were able to spend more money for the holidays because gas prices were so low.
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Ipsos Launches Digital Concept Testing to Increase Consumer Engagement and Provide Much Faster Delivery
Consumers Spend Over 50% More Time Reading Concepts with Ipsos' New Technology; Clients Receive Dramatically Faster Results
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Affluent Optimism about Economy Rises, Rivaling a Four-Year High
Affluent Holiday Spending Prospects Looking Bright
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Ipsos Loyalty to Host Virtual Book Launch for Media
Ipsos Research Experts to Present Insights from Soon to be Published Book, The Wallet Allocation Rule
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Majority (54%) of Global Citizens Support International Coalition's Airstrikes Against ISIL
Half (48%) in 24 Country Study Feel that Airstrikes Will Eliminate ISIL as Serious Threat to Peace
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More than Half of Adults Set a Budget on Holiday Shopping
A Majority Plan to Spend $400 or Less on Gifts this Holiday Season