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AP/Ipsos Poll: Minorities Less Likely To Trick-Or-Treat This Halloween, Citing Safety

AP/Ipsos Poll: One-Third In AP Poll Believe In Ghosts And UFOs, Half Accept ESP

Social Networking Primed To Go Mobile

Profile Of The US And International Social Networker

AP/Ipsos Poll: One In Five Sports Fans Tries To Bring Good Luck To Favorite Sports Teams

Net Favorability Ranking of Charities in America

AP/Ipsos Poll: Growing Numbers See Economy As Top Problem Facing Nation

AP/Ipsos Poll: Clinton Widens Lead In Democratic Race, Republican Race Remains Close

More Than Two-Thirds Of Americans Take Nutritional Or Dietary Supplements

Consumers Are Increasingly Likely To Consider Themselves Regular Users, As Compared To Last Year

RBC CASH Index: U.S. Consumer Confidence Stabilizes After September Low

Are Engaged Alumni Found or Created?

Have you ever been out driving and noticed a college or university bumper sticker on the car ahead of you? What is the motivation for placing that bumper sticker? Is the driver truly loyal or engaged with the institution? And, if so, was that engagement latent or was it created by the institution?