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How private-label brands are redefining value for food consumers and retailers
Better quality and differentiated benefits have driven cost-conscious consumers to more private-label brands, but the bigger opportunity is what comes next, according to TreeHouse Foods’ Amit Philip.
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Future Jobs to Be Done
Americans’ food and drink habits are tied to specific needs or wants. Ipsos Strategy3’s Matt Palmer gives examples for brands and manufacturers that fulfill their future needs.
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Even high earners are spending more on private-label goods. Here’s why.
According to the Ipsos Consumer Tracker, many Americans — including a third of high earners — are increasing their spending on private-label products. Here are some reasons why.
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Has election season affected Americans' finances? What they say depends on their party
Republicans and Democrats generally agree on at least one thing — that, as far as the economy goes, it matters who wins the election. But the latest wave of the Ipsos Consumer Tracker suggests that their outlooks diverge from there.
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Trump has small advantage on inflation, the #1 economic priority for Americans
New Reuters/Ipsos poll finds close race among likely voters
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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How news can thrive by borrowing from tech and CPG playbooks
As audiences and their attitudes shift, businesses of all sorts need to take inspiration from other industries — and the press is no exception, says The New York Times’ David Rubin.
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What online communities reveal about who consumers trust
As headlines spill over into newsfeeds and group chats, Americans are embracing new attitudes about fact-checking. Ipsos’ Kristyna Kanzler explains why that matters for platforms and brands — and how research can help.
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Why America's childless cat ladies are more than just Taylor Swift
Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.
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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.