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Most Americans feel both campaigns lack policy details as election approaches
New ABC News/Ipsos poll finds many are not as well off financially as they were when Biden took office
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Plurality of Americans want the next president to get inflation under control
One in five want the next president to build an economy that gives Americans a chance to succeed, safeguard democracy
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Trump has small advantage on inflation, the #1 economic priority for Americans
New Reuters/Ipsos poll finds close race among likely voters
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The presidential race in the swing states remains a toss-up
Findings of a new Ipsos poll conducted among 2,009 residents of seven swing states
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Harris holds slight lead over Trump nationally
Ipsos longitudinal polling finds the presidential race is largely unchanged
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Significant divides persist on the threat undocumented immigrants pose to American democracy, way of life
New Syracuse University/Ipsos poll also finds that most Americans support deporting undocumented immigrants, but far fewer believe in placing limits at the city level
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OTT 2024 (Today’s Dynamic Media Landscape)
Join your friends from Ipsos at this year’s event to hear the latest data and discussions of the data’s implications from leading media and measurement experts.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Securing the border is seen as the top immigration priority
New Scripps News/Ipsos poll also finds that a majority support both a path to citizenship for dreamers and mass deportation, underscoring the deep partisan divides on how to best handle the issue