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Many Parents Likely to Have Already Started their Back to School Shopping
Clothing, School Supplies and Shoes Tend to Account for Most of Their Back to School Budgets
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Ipsos Aims for Faster Innovation with New Release of Vantis*Optimize
Ipsos Launches Powerful New Product Development Tool to Help Maximize Innovation Potential for Non-FMCG Clients
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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein
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More than 1 in 4 Americans Pay for Vacation Using Credit
A Third of Adults Plan to Spend at least $1,000 per Family Member this Year
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Many Americans Get Early Start on their Summer Vacation, as Vacation Deficit Shrinks Across the Country
Nearly Half (47%) of Americans Turning to Social Network Sites for their Summer Travel Inspiration
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Eight in Ten See Cookouts as a Great Way to Spend Quality Time with Family and Friends
Yet It Can Be Difficult to Juggle Preparing the Meal and Socializing, and Timing Everything Right
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Quality Time with Family is the Father's Day Gift that Most Adults Plan to Give, and the one Dads are Most Hoping to Receive
Ties and `#1 Dad' or `World's Best Dad' T-shirts are Least Hoped-For Presents by Dads
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Most Surveyed in Six Countries--Great Britain, Germany, France, Italy, Greece and Spain--(55%) Agree Europe's Current Debt Crisis is Indicative of Long-Standing Problems that Will Lead to Breakup of European Union
Half (50%) of those surveyed agree that they "support programs and policies aimed at cutting government spending to reduce public debt, instead of stimulating economic growth by increasing government spending"