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The Super Bowl Scores For Advertisers
Ipsos-ASI Confirms Super Bowl Delivers Millions Of Attentive Viewers For Advertisers
Most Popular And Most-Hyped Ads Not Always Best Remembered, Study Also Finds -
Ipsos-Reid/Cook Political Report Survey: Democratic Presidential Primary/Caucus Participants Prove Fickle At This Stage
Very Few Demand Hillary, But Plurality Picks Her When Given Option
Ipsos-Reid/Cook Political Report Survey Asks Likely Democratic Presidential Primary/Caucus Participants First Choice Among Likely Candidates, Then Asks What Voters Would Do If Sen. Hillary Rodham Clinton (D-N.Y.) Runs
Only 2% Volunteer New York Senator Hillary Clinton As Their Choice, But When Given The Option, Many Defect From First Choice And 46% Back Her -
Ipsos-Reid/Cook Political Report: Memo to State of the Union Speechwriters: Americans Volunteer the Economy, War, Job Issues, Health Care, Education as Top Problems
Survey Asks Adults to Report in Their Own Words The Most Important Problem Facing the Country, and the Biggest Challenges Facing Their Own Families
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Cable and Satellite Programming Research Veteran Joins Ipsos
Lynne Bartos To Join Marketing Research Firm's Technology and Communications Team
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Ipsos-Reid/Cook Political Report: The Gender Gap, Other Gaps, and the Undecided Voters
Cook Political Report/Ipsos-Reid Survey Shows Bush Reelect Margin is +14 Overall (43% Definitely Vote to Reelect Bush Minus 29% Definitely for Someone Else);
Gender Gap is 14 Percentage Points (Bush Margin +22 with Men, +8 with Women);
Age, Region, and Marriage Gaps Wider Than Gender Gap at Outset of 2003