Retail Performance is one of the world’s leading retail analytics consultancies, specializing in footfall monitoring and shopper behavior in a world of pure technology providers. Working with global brands across 50+ countries, our expertise in consumer intelligence helps identify shopper trends and retail insights to improve the whole customer experience.
Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services. The Marketing Mix Model Partners program is designed to ensure advertisers can accurately measure the ROI of their digital investments and confidently understand the digital drivers of ROI to improve returns year-over-year.
Join Ipsos' Jennifer Irvine and Britt Calvert who will be presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics.
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
Cigna wins Gold for Impact on the World Award; Merck wins Bronze for Big Data Award
Ipsos launches Connect:Digital, in Partnership With Moat, to help brands understand their digital communications performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.
Dedicated to being the advertising destination for insights, analytics, and marketing, this year’s Re!Think conference will prove that Insight Changes Everything.
Marketing Management Analytics (MMA) is focused on helping companies apply predictive analytics to plan, execute, forecast and optimize their brand portfolios, marketing, pricing and product innovation investments.