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Welcome to The Path
Meet MetLife’s Head of Customer Insights & Analytics, Martyn Crook – he is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.
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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
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Where Americans stand on the economy
Below are five charts on how Americans are feeling economically and how this might factor into Americans’ purchasing habits
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Ipsos Consumer Tracker
Many Americans report using AI tools but admit that they don’t always trust them
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September 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Both The Expectations and Jobs Sub-Indices Stumble
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Which stories of the summer have Americans cared most about?
Below are five charts on the stories Americans are paying the most attention to and the stories Americans care most about