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Welcome to The Path
Meet MetLife’s Head of Customer Insights & Analytics, Martyn Crook – he is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.
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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Ipsos Consumer Tracker
Many Americans report using AI tools but admit that they don’t always trust them
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Majorities in all countries now support banning under-14s from using social media
Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
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America's AI Angst
If Artificial General Intelligence is just around the corner, so too are the AI populists
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[WEBINAR] From the Pandemic to the President: 100 Waves of Tracking Consumer Behaviors and Attitudes
Join us for one of our best and most comprehensive 'State-of-the Nation' updates.
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ARF MSI Analytics & Forecasting 2025
Join us on September 30th to hear more about Synthetic Data in Action: Ipsos’ Human-Centered Approach to AI Research