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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Most Americans want more government action on food safety, labeling
New Axios/Ipsos American Health Index finds areas of common ground on food labeling, politician health disclosures
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Most Americans overwhelmed by number of streaming services
New Ipsos polling finds that Americans believe people like themselves are among the most underrepresented groups in entertainment
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Floridians support increasing funding to K-12 public schools
Many also support teachers having credentials and a college degree, curriculum designed by education professionals
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Half of Americans say they have been in a 10+ year age-gap relationship
New Ipsos poll finds that about seven in ten Americans rate sexual satisfaction and fun aspects higher in those relationships who have 10+ years of age difference
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How climate anxiety is shaping people’s decisions to have kids
Academic and podcaster Jade Sasser discusses the moral and philosophical challenges parents face in a world where “once-in-a-lifetime” environmental disasters are increasingly ordinary.
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How technology is reshaping family dynamics and parenting in the future
What the Future Editor Matt Carmichael explains Ipsos data on parents’ worries about raising kids — from mental health to misinformation — and how brands can be part of the solution.