The Ipsos Almanac
Digital Doctor 2023: What is the digital reality among Doctors in the era of AI and patient empowerment?
Discover Digital Doctor 2023, a 20-market study across Primary care, Paediatrics, Oncology and Neurology.
Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Embedding ESG in Experience
Strengthening customer relationships and doing right by the world.
Choosing the right CX platform
In this webinar and eBook Book, our CX experts bring together their shared expertise in choosing the right CX platform.
UK Essential Digital Skills for Work
Ipsos has been working alongside Lloyds Banking Group to research the Essential Digital Skills of the UK adult population for the past four years. In 2022, the EDS framework was revised through an Advisory Panel that collated thoughts across industry on how the demands for digital capability may…
NHS waiting lists - the other reason over 50s are withdrawing from the workforce
In the Chancellor's new budget, a great deal of emphasis has been placed on the increasing number of over-50s leaving the workforce. This has led to a number of policies aimed at enticing this population back to work – including the much-lauded policies around raising the cap on interest free…
Join the Gaming IP Gold Rush!
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
Making Belonging Joyful: Inclusive representation in advertising to grow brands
Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.
International Social Research on Gender
Ipsos Public Affairs UK international research on all things gender.
These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.