The Ipsos Almanac

Research by Ipsos MediaCT shows there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers, having so recently bought into high definition technology, that they should now invest in 3D.

Jamie Robertson, Director for Ipsos ASI, focuses on how brands can use research to help approach the right choice of sports and evaluate whether it is a worthwhile investment for them.

Public services have improved considerably in recent years but, as we know, the public response to this is often to quickly `bank' any improvements and then raise their expectations once again. Meeting - and managing - these expectations is only going to become more important as tighter…

Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising--and advertising research budget--invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or…

Why is stakeholder management important? Stakeholder management has long been recognised as a central part of an organisation's effectiveness.

Ever since the Business Elite series - formerly BRS - began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies. The following thought piece provides unique insight into this…

This report sets out findings of the 2008/09 Place Survey for all 33 London Boroughs. The report was commissioned from Ipsos by Capital Ambition, acting on behalf of London Councils.

Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930's may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding…

Jamie Robertson, sponsorship expert at Ipsos, explains to us why cricket's specificities make it a versatile type of sponsorship.

More than a fifth of all adults in the UK are still completely excluded from the internet, according to new BBC research conducted by Ipsos and Essential Research into ways of tackling Britain's digital divide.