The Ipsos Almanac

Join the Gaming IP Gold Rush!

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

Making Belonging Joyful: Inclusive representation in advertising to grow brands

Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.

International Social Research on Gender

Ipsos Public Affairs UK international research on all things gender.

These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos

Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.

Shoppers giving back through our Winter Payment Testing Programme

Ipsos's UK Channel Performance teams up with LINK to provide items to foodbanks.

Hysterical Health: Unpicking the cultural beliefs that shape women's healthcare

The Hysterical Health report by Ipsos explains how culturally embedded beliefs about gender might be shaping healthcare practices in the UK.

Ipsos Update - February 2023

Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Ipsos Climate Change & Sustainability Practice

The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).

Taking Responsibility – Tree Planting initiative in Hackney, London

Ipsos’ Energy and Environment team took to the Kingsmead Estate with Tree Musketeers and the Hackney Local Authority to protect nature in a small, but personal way.

Luxury and convergent commerce

Ipsos brought together experts from various industries representing the Luxury sector for a guided closed-door discussion