The Ipsos Almanac

Ipsos's Research Highlights for August 2016 includes the latest from the US presidential election and the new PM starts with a honeymoon among the public.

Does the trending hashtag #Apocolympics reflect a new reality with regard to people's relationships with big global events and organisations?

Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.

As people's lives become increasingly social, social data is as a rich source of insight for understanding people. By adding structure to unstructured conversations, we can quantify and robustly integrate with other data sources to drive value from social media.

A selection of research and thinking from Ipsos teams around the world.

While the overwhelming majority of the public (84%) say they are satisfied with their current home, the latest Ipsos survey conducted for Habinteg and Papworth Trust found that disabled people are more likely, than the public at large, to say they are dissatisfied - 14% compared to 9% of the public…

In this new Ipsos Views white paper, Andrew Green of Ipsos Connect outlines 10 predictions for the future of audience measurement.

This new Ipsos Views white paper written by our Global Reputation Centre explores the benefits of corporate sustainability or social responsibility programs have beyond being a responsible member of the global community.

Ipsos's research highlights for July 2016 includes a challenge for our new Prime Minister, consumer confidence has fallen to its lowest point and young people's housing hopes have been dashed.

Using behavioural science to get closer to the consumer.