The Ipsos Almanac

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of…

Discover Digital Doctor 2023, a 20-market study across Primary care, Paediatrics, Oncology and Neurology.

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Strengthening customer relationships and doing right by the world.

In this webinar and eBook Book, our CX experts bring together their shared expertise in choosing the right CX platform.

Ipsos has been working alongside Lloyds Banking Group to research the Essential Digital Skills of the UK adult population for the past four years. In 2022, the EDS framework was revised through an Advisory Panel that collated thoughts across industry on how the demands for digital capability may…

In the Chancellor's new budget, a great deal of emphasis has been placed on the increasing number of over-50s leaving the workforce. This has led to a number of policies aimed at enticing this population back to work – including the much-lauded policies around raising the cap on interest free…

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.

Ipsos Public Affairs UK international research on all things gender.