Search
-
Tech Tracker September 2012
Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
-
Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
-
Tomorrow's Readers
Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.
-
TV gets smart
Internet connected TVs: Revolutionary or not game-changing? Our Ipsos MediaCT experts investigate.
-
TV on alternative platforms
The technological advances of recent years have brought about significant changes in how we can choose to access video content. They have given us the ability to timeshift and create our own viewing libraries, to choose between downloads and live streaming online, and to access on-demand programming both online and through the TV set.
-
Going Mobile in Media Research
The time is now right for mobile research because improved coverage and penetration of mobile phones enables us to access more research participants.
-
Is technology just a `boy thing'?
This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.
-
Bite Sized Thought Piece: Weighting Online Surveys
What is wrong with online samples? Ipsos MediaCT investigate.
-
The Touchdowns and Fumbles of the 2010 Super Bowl Ads
Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?
-
Moving Mobile Internet into the Mainstream
Over the past 10 years, the mobile internet has promised much but for many mobile consumers has failed to deliver anything close to fixed (i.e. via PC/laptop) web experience.