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Understanding public attitudes to social care funding reform in England
People don’t understand how social care is currently funded, which makes discussing future options challenging.
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The British are becoming more positive about the UK’s economy
The Ipsos Global Advisor Economic Pulse for May 2018 shows that the public have become more positive about the economy over the last year
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The Power of Culture
Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.
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Global attitudes towards the World Cup 2018 in Russia
The latest Ipsos Global Advisor survey was conducted in 27 countries around the world and explores the attitudes towards the FIFA World Cup 2018 in Russia among those aware of the upcoming tournament. The survey was conducted online among adults aged under 65.
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Attention 2.0: Viewability with Brand Impact
The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).
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Karl Ashworth joins Ipsos's Social Research Institute
Karl Ashworth joins the UK’s leading team of survey methodologists, as Head of Data Analytics at Ipsos Social Research Institute.
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Rules for the perfect gift
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
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Attitudes towards Immigration after Windrush
Immigration attitudes remain more positive than pre-Brexit vote, but only one in five say they have become more positive about immigration since then
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Half of public in favour of relaxing visa cap for non-EU skilled workers
Ipsos's May 2018 Political Monitor shows trust in the PM to make the right decisions on immigration has fallen significantly.
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Half of public think Brexit is working out as expected
Ipsos's May 2018 Political Monitor shows half of public think Brexit is working out as expected while four in ten think that it is worse.