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State of the Nation
Ipsos takes the nation's pulse with polling trends on the public's economic optimism (or pessimism), the direction of the country, the impact of Brexit and the most important issues facing Britain.
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Latest UK Opinion Polls: Government approval recent changes
Ipsos publishes the latest results of UK opinion polls and voting intention - updated 7 March 2024.
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The future of public services
Public services matter. Many tell us that the parties' policies on these issues are very important in helping them decide how to vote. However, Britons are feeling pessimistic about the future and the government's ability to improve public services. As parties draft their manifestos ahead of the much-speculated next general election, they will need to balance the current restraints of the public purse with an urgent need to start planning for these inevitable challenges that face the public sector.
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Public unimpressed with the Scottish Government’s record on the economy, but aren’t convinced Labour would do better
The latest Scottish Political Pulse from Ipsos shows that all of Scotland's political leaders receive a negative net rating from the public.
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Labour more trusted to have the right policies for the British economy than the Conservatives
The September 2022 Political Pulse from Ipsos shows that just 20% think things in Britain are heading in the right direction and 55% say wrong direction.
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Focus on cost of living and public services Britons ask Sunak and Truss
There is little to choose between public favourability scores for Sunak and Truss.
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Ipsos poll shows Rishi Sunak’s favourability ratings lowest since he became Chancellor
Rishi Sunak sees his favourability ratings fall to a new low while over half of Britons think the country is heading in the wrong direction
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Poll finds Spring Statement does little to reduce concern about rising prices
Concern about rising prices has intensified since January says a new Ipsos poll.
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Two-thirds of Britons do not trust the Conservatives to reduce the cost of living
An Ipsos survey found trust in Labour had increased while confidence in the Chancellor had fallen following the Spring Statement.
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Reaching net zero – awareness and attitudes
7 in 10 Britons are aware of the term ‘net zero’ – but what actions do they support the UK Government taking to help the UK reach net zero?