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Backing the Right Horse?
Jamie Robertson, Director for Ipsos ASI, focuses on how brands can use research to help approach the right choice of sports and evaluate whether it is a worthwhile investment for them.
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Cricket, The Genuine All-Rounder?
Jamie Robertson, sponsorship expert at Ipsos, explains to us why cricket's specificities make it a versatile type of sponsorship.
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Sensational F1 Continues
Simon Lincoln, sponsorship expert at Ipsos, talks about the impact and the trends in brand associations with Formula One.
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For Four Too
Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.
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Wimbledon campaign an ace for Evian thanks to Ipsos ASI research
Evian's sponsorship of Wimbledon, evaluated using Ipsos ASI research, won the best use of research in a sponsorship campaign at the Hollis Sponsorship awards.
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BBC London Olympics Survey
More than two-thirds of Londoners support London hosting the 2012 Olympic games (69%).
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Coca-Cola Most Recognised World Cup Sponsor
As England tries to forget their team's customary exit on penalties, and the World Cup draws to a close, Coca-Cola is emerging as the brand most associated with the global football tournament, according to new research from Ipsos.
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Residents' Views On Airport Expansion
More than half the residents in the local communities around Heathrow, Gatwick and Stansted say they support a new runway at the airport nearest to them, according to a new MORI survey.
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Private Investors Continue To Take The Long-Term View
Just over 80 per cent of the share owning population beleive investing in the Stock Market represents a good long-term investment.
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Charities Rely Heavily On Who They Know More Than What They Know When Approaching Businesses For Support
Personal contacts are key to setting up business community partnerships, according to new research published today by Business Community Connections, in association with MORI. The research report - Business Community Partnerships: Fact or Fiction? - looks for the first time at the development of these partnerships from the charity perspective. The research was supported by KPMG and Crimson Publishing.