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Best Party On Key Issues: Pensions
Q I am going to read out a list of problems facing Britain today. I would like you to tell me whether you think the Conservative party, the Labour party or the Liberal Democrats has the best policies on each problem.
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Best Party On Key Issues: Public Transport
Q I am going to read out a list of problems facing Britain today. I would like you to tell me whether you think the Conservative party, the Labour party or the Liberal Democrats has the best policies on each problem.
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Best Party On Key Issues: Europe/Common Market
Q I am going to read out a list of problems facing Britain today. I would like you to tell me whether you think the Conservative party, the Labour party or the Liberal Democrats has the best policies on each problem.
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Best Party On Key Issues: Managing the Economy
Q I am going to read out a list of problems facing Britain today. I would like you to tell me whether you think the Conservative party, the Labour party or the Liberal Democrats has the best policies on each problem.
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Communicating your brand purpose - Why you should not believe everything people say
Many of the world's largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers' opinion of a brand and whether a positive reaction increases their likelihood to buy.
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UKIP is the party the public least like to see influence a government, the SNP is second
In this month's Political Monitor, Ipsos asked the public which parties they'd least like to see having influence over the government in the event of a hung parliament.
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The Political Triangle 1987-2013
Relative importance to voters of policies, leaders and party as a whole
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Conservatives and Labour still close in the polls
With the opening weeks of the election campaign behind us, Ipsos's Political Monitor finds the Conservatives and Labour still fighting it out in the race for Number 10.
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How much do companies listen to NGOs?
NGOs believe their relationship with companies is crucial and their influence will only grow as CSR becomes more deeply embedded in company behaviour. Ilana Tyler-Rubinstein asks: do companies really pay attention to NGOs?
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Alcohol Purchasing - The Consumer Perspective Infographic
Ipsos Marketing were approached by Off Licence News to create the consumer perspective for The Drinks Retailing Awards 2015. The research provided insight into consumer and shopper preferences and how this impacts on retailers in the alcohol sector.