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Evolving Aspirations: Navigating status
In volume 4 of the Ipsos and Effie Dynamic Effectiveness series, we explore what it means to be successful in the UK today and how marketers can tap into the aspirations of Brits.
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Navigating the Storm: Public priorities for the 2024 Election
Ipsos' latest report on the future of public services “Navigating the Storm: Public priorities for 2024 Election”.
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Cyber Security Breaches 2024
The Department for Science, Innovation and Technology (DSIT), in partnership with the Home Office, commissioned Ipsos to undertake research to explore the UK’s cyber resilience, aligning with the National Cyber Security Programme.
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Shifting Shoppers’ ESG Attitudes to Action
How to drive behaviour change? Read Shifting Shoppers’ ESG Attitudes to Action by Ipsos to find out how ESG plays out for shoppers, manufacturers and retailers
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Brits calling for a Royal Performance: Public eyeing Regal Acts for Glastonbury Stage
Queen, Prince and even the King himself (yes, Elvis) among Britain’s top choices in vote for who they would like to see headline at Glastonbury.
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Princess Kate is the nation’s favourite Royal
New Ipsos poll explores attitudes to the Royal Family and the Monarchy.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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7 in 10 Britons hold unfavourable opinion of Donald Trump
20% are favourable towards current US President Joe Biden, with 43% unfavourable according to new Ipsos polling