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Young men believe women prioritise attractiveness and financial status when dating, but young women say kindness and humour more important
New polling shows young men believe women prioritise attractiveness & financial status in partners, but female peers say sense of humour & kindness more important.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Awareness of violence against women high, but action lags, finds new Ipsos survey
A quarter (24%) of those surveyed shared that they personally know a woman or girl who has experienced domestic abuse in the UK within the last 12 months.
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Exercise, diet still top Britons’ preference for losing weight, despite NHS interest in weight loss jabs
A new Ipsos poll explores public attitudes towards weight loss, focusing on weight loss injections and planned weight loss strategies for 2025.
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
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Half of English football fans think VAR has had a negative impact on the experience of match going fans
New polling from Ipsos explores attitudes toward Video Assistant Referee (VAR) technology.
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Public Perceptions of Community Pharmacy 2023
The Public Perceptions of Community Pharmacy Survey 2023, conducted by Ipsos on behalf of NHS England (NHSE), explores the public usage and attitudes towards community pharmacy in England as well as their openness to expanding the services on offer from pharmacies.
Consumer Fundamentals
How do I segment people and occasions to maximise business potential?
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Brits want to fight climate change, but a third of consumers unaware of how to make homes greener
New research from Mitsubishi Electric and Ipsos reveals consumers want to support the environment, and there is growing consumer appetite for heat pump technology. It also finds a fundamental lack of understanding around energy efficiency, and underlines the need for the government to prioritise Net Zero awareness.
Ipsos Tech Tracker
From 2012 until 2020, the Tech Tracker provided bi-annual face-to-face monitoring of device ownership and usage in Britain, as well as general attitudes toward technology and technology companies/policies.