Ipsos Data Drops

Your three-minute briefing on what business leaders need to know about today.

13 August 2025

Politics

	How creativity can fuel EV sales in a stalled market With consumer interest in EVs cooling, brands should evaluate their EV advertising and prioritize creative development and early-stage research. It’s no longer enough to highlight the general benefits of EVs. Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
	Unpacking U.S. attitudes on food, health and regulation Half of Americans think additives and unsafe chemicals pose a moderate or significant threat to their health. They also name obesity as the #1 threat to public health in the U.S. Brands shouldn’t overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
	Which Americans are dining out, and which are opting out? While fewer Americans, overall, say they’ve cut back on dining out since the start of the year, generational attitudes continue to diverge. Significantly more Americans 55+ are now not getting lunch from take out or delivery (48%) or having coffee at a coffee shop (60%).
	How Americans are buying now, paying later Most Americans now say they’ve paid for purchases in installments. While BNPL app usage is trending down, the usage of credit cards and loans are trending up. Here's how businesses can capitalize on opportunities.
	How Americans think tariffs will impact their healthcare A majority of Americans are concerned that tariffs could impact their ability to afford essential healthcare. Pharmaceutical companies and healthcare providers must understand how these anxieties vary by demographic in order to communicate effectively.
	Americans’ attitudes on “MAHA” food policies There tends to be a 'say-do-gap' between what shoppers say they'll do, and how they actually spend. CPG brands will need to keep a close eye on the shopper journey and consumer priorities in order to close that gap.
	Why Americans want less from their app experiences No matter their sector, platform, or function, there’s a clear mandate for developers to streamline their apps. Doing so won't just improve the experience for users - it'll improve retention and engagement.
	American shoppers say they aren’t seeing relevant ads Many Americans say they don’t often buy the brand of product they intended to buy when shopping in-store. That means that brands have a strong opportunity to persuade shoppers and influence their choices in retail environments.
	Americans are using AI for more. Here’s how. 69% of American AI users say they’ve used it to search for information. That makes it the most popular use of AI and the one that’s gained the most in popularity over the last year.
	Boycotts in America One in four Americans says that in the past month, they’ve attempted to reduce or stop purchasing from a company due to politics or current events. Not all of them succeeded - but if competitors make it easier for them to follow through, targeted brands could be in trouble.