The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Trump’s approval rating has received a small boost; Americans are increasingly concerned with healthcare and the economy
New Newsy/Ipsos poll shows a call for federal government to take drastic economic, safety measures as more Americans are staying home, watching the news & facing money loss
Coronavirus crisis seen as threatening to both health and finances.
Early signals from social media tracking and public polling does not portend good news on jobs.
While most are increasing use of hygiene or cleaning products due to the outbreak, some report no change to their hygiene habits.
What Ipsos research can tell us about our new reality
Consumer confidence is a lagging indicator of economic crisis, but other countries can offer a roadmap of what’s to come for the U.S.
