The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
How Brands Can Effectively Stand with the AAPI Community
On the anniversary of George Floyd’s death, the nation reflects back on a year of renewed focus on race in America.
Survey also points to a decline in vaccination intent not only where many have already been inoculated
Axios-Ipsos Hard Truths poll finds Black Americans are more likely to experience potentially dangerous interactions with the police
The partisan divide around question of immigration hints at how deep the national fault lines run.
Donald Trump's claims of election fraud has Republicans doubting the legitimacy of Biden's presidency
Younger Americans more likely to be languishing than older Americans
Positive evaluation dampens with decreasing income and education levels
